- Artist: Beyoncé
- Label: Parkwood Entertainment/Columbia
- Director: Beyoncé Knowles
Saturday, August 25, 2012
Beyoncé - I Was Here (Live at Roseland)
Michael Jackson To Appear On Pepsi Cans
More than one billion cans will be imprinted with the late pop icon's image.
By Gil Kaufman
<P>More than three years after <a href="http://www.mtv.com/music/artist/jackson_michael/artist.jhtml">Michael Jackson's</a> <a href="/news/articles/1614744/michael-jackson-dies-at-50.jhtml">death</a>
, the pop icon will be at the beach, the pool, the 7-Eleven and everywhere in between this summer thanks to a new deal with PepsiCo.</P><P>According to <a href="http://online.wsj.com/article/SB10001424052702304746604577381792902984470.html?KEYWORDS=pepsi" target="_blank"><I>The Wall Street Journal</I></a> the #2 soda company is going back to the future with a massive campaign that will have Jackson's image imprinted on more than one billion cans of soda as part of its new global "Live For Now" marketing push.</P><P></p><div class="player-placeholder right" title="Remembering Michael Jackson - One Year Later" id="id:1642144" width="415" height="255"></div><p></P><P>Nearly 30 years after Jackson first agreed to be the voice of the brand, an agreement has been reached with Jackson's estate, though reps for both sides declined to disclose the financial terms of the deal. When Jackson signed on to shill Pepsi in 1984 he was paid a then-record $5 million. A representative for the estate said the PepsiCo campaign is the first branding deal executed since Jackson died in 2009 at the age of 50.</P><P>While Jackson was handsomely paid in the 1984 deal, it was during the filming of an ad for that sponsorship that his life was forever altered. While shooting a commercial for Pepsi, a pyro effect went wrong and Jackson's hair caught fire, seriously burning his face and scalp and requiring multiple skin grafts and resulting in intense pain. It has been speculated that Jackson's addiction to pain medications may have begun after the mishap.</P><P>The new campaign is timed to coincide with the 25th anniversary of Jackson's <I>Bad</I> album. PepsiCo will start distributing the special-edition cans in China this weekend and they will arrive in the U.S. later this month. The 16-ounce, collector's-edition can in the U.S. will feature a special download code that will link to downloads of <I>Bad</I> remixes. Though TV ads will debut in China later this month, it has not been determined yet if similar spots will air in the U.S.</P><P><a href="http://www.mtv.com/photos/?fid=1617615"><img src="http://www.mtv.com/news/photos/s/spotted/banner/spotted.jpg"></a></P>
Related Videos Related ArtistsFriday, August 24, 2012
LL Cool J Burglary Suspect Facing 38 Years In Prison
Rapper will not be charged in beating of transient who allegedly broke into his home.
By Gil Kaufman
LL Cool J
Photo: MTV News
'Cosmopolis,' 'Bourne' Drive Home Summer Movie Season
August film options include the latest from Shia LaBeouf, Keanu Reeves and Spike Lee.
By Josh Horowitz
Robert Pattinson in "Cosmopolis"
Photo: Alfama Films
Britney Spears Has Tearful Reunion With Former Duet Partner On 'X Factor'
Britney sang 'I Will Still Love You' with Don Philip on her debut album.
By Gil Kaufman
<P>Months before the revamped <a href="/news/articles/1687014/britney-spears-demi-lovato-x-factor-auditions.jhtml">"X Factor"</a>
 hits the air, we've already come to expect some serious drama from new judge <a href="http://www.mtv.com/music/artist/spears_britney/artist.jhtml">Britney Spears</a>. But in one of those only-in-reality-TV moments, Spears shed some genuine tears on Sunday during audition rounds in San Francisco when she was confronted with a voice and face from her distant past.</P><P><a href="http://www.people.com/people/article/0,,20604974,00.html" target="_blank"><I>People</I></a> magazine reported that Spears got emotional when a male contestant hit the stage at Oracle Arena, telling fellow panelists Simon Cowell, L.A. Reid and fellow newbie Demi Lovato, "I know him ... We did a duet together 10 years ago." A source told the magazine that when the man stepped on the stage, "You could see that Britney recognized him straight away ... She got this huge smile on her face and her eyes lit up. It was so sweet."</P><P></p><div class="player-placeholder right" title="Britney Spears Explains Why She Wanted To Be A Part Of 'X Factor'" id="vid:769620" width="415" height="255"></div><p></P><P>While <I>People</I> did not reveal the man's identity, Spears superfan Jordan Miller of fan site <a href="http://www.breatheheavy.com/2012/06/don-philip-drama-at-the-x-factor/" target="_blank">Breathe Heavy</a> confirmed that the auditioner was none other than Don Philip. The one-time aspiring new pop revolution singer performed a duet with Britney on the treacly ballad "I Will Still Love You," from her 1999 debut album, <I>...Baby One More Time</I>.</P><P>A spokesperson for the show declined to comment on the singer's identity when asked for comment.</P><P>The blast from her past got more emotional when Phillip revealed to the judges and audience, "I'm gay." He continued, "At the time I didn't think I was worth ... I didn't think you thought it was OK that I am gay." Spears was reportedly quick to voice her support for Phillip, saying, "I think it is fine you are gay."</P><P>The unnamed source told <I>People</I> that when Phillip started crying and said, "he thought he'd never see her again and that he'd had a lot to deal with, Britney was comforting him to calm him." Though she was compassionate and warm with Phillip, the source said that the singer was clearly a bit shaken by the unexpected run-in.</P><P>"She's been through a lot in those 10 years, too, so it must have been a shock for her to see him," the source said. "You could tell she was emotional and she really felt for him especially when he was crying, but she also stayed calm." Even with the drama, Spears reportedly gave a very straightforward critique, though it is unknown if Phillip made the cut.</P><P>Philip, a Miami, Florida, native who tried to ride the same late-'90s teen pop wave that made superstars out of Spears, Christina Aguilera, 'NSYNC and the Backstreet Boys, has spent the time since the duet grinding away at a music career that never reached the heights of his former singing partner. The one-time Jive Records star-in-the-making has sung back-up for Gloria Estefan and toured with Spears early in her career, and like "The Voice" singer <a href="/news/articles/1684782/the-voice-christina-aguilera-tony-lucca.jhtml">Tony Lucca</a>
 and Aguilera, maybe he was hoping that a reunion with his former pop pal would provide the boost he's been looking for.</P><P>Apparently, though, the "Factor" audition didn't go as Philip planned. According to a series of <a href="https://www.facebook.com/donphilip" target="_blank">Facebook</a> posts, Don was disappointed with how things went and wrote, "Tonight i might have sealed my music career fate according to a certain music mogul. I tryed to just be real and instead it totally got turned around on me," he said. "Perhaps this was not the place for me to reveal my very soul and obstacles of my past. Certainly not the place for a reunion ... I promise I only had good intentions in mind."</P><P>He said his voice "froze" when he began to sing and was never able to recover from what he felt was a "really hardcore interrogation" from what he anonymously described as "two pompous arrogant men."</P><P>He continued, "I guess I am not as tough skinned as I thought ... Wait it gets worse ... when I looked into the very eyes of my old label mate and saw she too was sad. I knew the whole situation was spinning out of control.. my heart broke."</P><P>On Monday, Philip posted another note, wondering if Cowell might give him another shot, explaining that he was "so exhausted and could not sleep [the] night before," because he was so scared to face Spears. He also referred to the "heavy burden" he was carrying, seemingly referring to his coming out, and following four hours of interviews he said his voice was just spent.</P><P><a href="http://www.mtv.com/photos/?fid=1617615"><img src="http://www.mtv.com/news/photos/s/spotted/banner/spotted.jpg"></a></P>
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